Dos and Don'ts in Email Campaign Marketing
Email campaign is considered as one of the most powerful advertising tools when it comes to marketing promotions and interactive content campaigns. There are many steps and skill involved in order to make an email campaign successful and as effective as possible. Smart email marketing will allow one to grow brand awareness and also help spread the word about campaign content and subject far and wide.
From planning their schedule to crafting their emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign before sending them to their subscribers or customers. Email marketing is a proven tactic that marketers count on to drive results again and again. However, running a successful email campaign isn’t as easy as clicking on the “send” button. A successful email marketer knows and follows email marketing best practices for optimal results.
Dos in Email Campaign Marketing:
Personalize Subject and Email content: Personalizing Email subject lines would attract most of their email readers into reading the email campaign and grasp their attention on the message.
Email message Clear and Distinct: One must keep their industrial marketing campaign emails engaging, clear and offer directly useful content to their readers.
Segment the subscribers: One must group their campaign subscribers into relevant groups so that they would get email marketing campaign admissible to them.
Tracking Email Deliveries: In terms of metrics, one must be sure to monitor the campaign emails for open rate, bounce rate, click through rate, unsubscribe rate and inbox placement rate. In general, the more data one can capture and analyze, the more strategic they can be going forward.
Monitoring Bouncing Emails: Monitoring campaign email bounce rates and the overall metrics one must analyze to make more informed decisions about their email marketing strategy as their domain might be marked as a bad sender if having too many bounce rates.
Don’ts in Email Campaign Marketing:
Sending Emails without previewing/testing: One should see a preview before sending their campaign email to all the subscribers for alignment, spelling, properly working links, errors, correct subscribers, etc.
Stuffing too many links: While it may seem like including lots of links throughout the email content would help boost engagement, the reality is that less is more. Lots of links are difficult to navigate on desktop and practically un-clickable when on a mobile device.
Making Email too long to Read: One’s email campaign should be as short and to-the-point as possible. If needed, one must break their email into smaller more readable chunks and include an interesting visual that matches their email purpose
No option to Unsubscribe: One must not prevent people from unsubscribing from the campaign list. Failing to include a way for people to opt out of their campaign emails isn’t just unethical — it’s also unlawful under various consumer-protection regulations
Buying email lists: Buying email lists can not only negatively impact the standing of one’s domain and the deliverability of their emails, but they will also find out that these are not quality lists.
Ignoring Marketing Reporting and Analytics: Email marketing analytics and reports are important for improving the campaign strategy going forward. By ignoring the analytics, one will be flying blind, meaning that they might miss their email marketing goals.